PFM Coaching – Personalised Coaching for Busy Runners
Led by Steven James, and offering science-informed, personalised training plans for runners juggling busy lives. Whether you’re aiming for your first 5K or preparing for an ultramarathon, Steven’s approach blends evidence-based methods with deep empathy and adaptability—helping athletes train with purpose, not pressure.

As a UKA Certified Coach in Running Fitness and UESCA Ultra Running Coach, Steven brings both academic grounding and lived experience to his coaching. His plans are tailored to fit around work, family, and life commitments, ensuring runners stay consistent, motivated, and injury-free.

Steven’s coaching has supported runners across all levels—from beginners to Dragon 100 finishers—and has been featured in GQ Magazine, Ultra Runner Magazine, and Running Lifestyle Media. With a reputation for detail, encouragement, and results, Steven’s coaching is a game-changer for anyone seeking meaningful progress.  

Links
Website: PFM Coaching
Facebook: PFM Coaching
Instagram: pfmcoaching

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